Internal Structure of a Website - What you can't see.

What is involved, exactly, in a website's internal optimization? There are two parts of your site that a search engine recognizes – text and code. Neatly written code, and a clear and comprehensive site map, significantly improves a website's ranking. Choose your programmer carefully, messy code is not only ranked poorly, but makes a site more difficult to fix if you hire someone else. In addition to being neat, the code must spell out the interaction between your site and the search engine. Take this consideration before you contract student programmers or attempt to create your website personally.


Search engines also interact with your site's text. The text visible to users on your page should be unique, relevant, and there should be plenty of it. The more content your page has the better, and content creation is a effective method to boost your page's ranking. Fill your site with text that is informative and interesting, as search engines penalize webspam that attempts to increase site visibility by creating text made for search engines instead of people.


Your page's invisible text, metatags and page descriptions, should also be unique, relevant, and abundant. Metatags and page descriptions should include the keywords found in your page's text and be different for every page of your site. Making sure that all these aspects are in order is a time consuming, meticulous, but crucially important process. Once it is complete, a site will not only grow naturally at a faster pace, but also multiply effects of site advancement.