Online Outreach: How and Why?
Companies like Netflix, Facebook, and Twitter - all but unknown less then a decade ago - have proven the potential of the Internet, sometimes at the expense of former industry giants, like Blockbuster. All these, of course, used this new medium to fulfill unmet needs in novel ways; however, the Internet revolution is not only occurring for these prominent examples, virtually every enterprise can benefit or suffer because of the Internet. Web 2.0, the recent explosion in online interactivity, has changed the rules of the game – be sure you’re on the winning side.
People are no longer impressed with just a polished site, an original design, or a flashy banner. Only complex strategies that capture and hold the consumer’s attention and interest allow businesses to excel. It is not possible to create an efficient online outreach program through a one-time solution. Creating a meaningful online presence requires an ongoing engagement.
After creating an optimized and functional website, you need to bring people’s attention to it. This is done through successful utilization of SEO and Offline Marking Strategies. It is important to know what to expect from an online campaign and how SEO works. Online marketing can be an incredibly successful and cost-effective solution, however, it will never be an overnight fix. Remember, though it takes time to start off, in the end it will be worth the wait.