Over 99% of marketing specialists say they use at least one form of content creation in their marketing strategy

 

 

Content creation is becoming one of the most important tools in the marketing arsenal. According to a Content Marketing Institute survey 99% percent of marketing specialists, working in companies ranging from 1 to 1000+ employees, have used at least one form of content creation in the past year.

 

Social content, blogging, and e-newsletters have been ranked respectively as the three most useful forms of interaction according to experts. The survey reports that an increasing number of companies are planning to outsource each of these activities in the next twleve months than they did in the twleve months previous.

 

In their search for contractors, the consensus among the respondents is on professional level captivating content over generic mass quanitity approaches: 82% said they preffered using content written for people as opposed to search engines, and 80% said they are willing to pay more for high quality work, with only 12% saying lowest possible price is one of their top three priorities when comissioning a project.

 

Webtechnics has been a long-standing advocate of professionally crafted custom content. Such content is not only proven to be more appealing for clientele, but also, is begging to be more effective for marketing as search engines, such as Google, are beggining to penalize webspam, articles stuffed with key words, and giving a higher ranking to content written for people.